Wondering About Mobile Marketing? Use These Tips!
Among awful and also very most common errors that may be helped make when it concerns mobile phone advertising and marketing is the disrespect for people personal privacy. This can be exceptionally intrusive when handling individual cell phones. For even more great ideas on what to accomplish as well as certainly not to carry out using this form of advertising, continued reading.
Permit your users the possibility to opt-out of receiving your content. The style of your messages should automatically feature an “opt-out” collection of instructions or sentence. You need to make use of phrases that obtain the notification all over that they can easily avoid your information. This includes phrases like “UNSUBSCRIBE” as well as “CEASE.”
Ensure that you customize your blog in order that it appears great on any type of type of smart phone. This is actually essential if you are actually using a blogging site to correspond with individuals. Your blog may look fine coming from the Android, however iPhone may carnage it. You will require to come to function modifying it just before people are scared away.
Assess your course just before you begin it. Customers carry out not like defective links, or dead photos. Have your organisation, family members, or perhaps a handful of customers assess your messages just before you start sending all of them en lot to your market. Acquire their comments to best whatever could make a mistake, as well as your clients will definitely thank you for it.
Never ever send any kind of sort of unwanted information. This will definitely only be spam to folks, as well as you may wind up losing potential clients rapidly. If they receive a notification coming from somebody or some business they do not recognize, they will possibly simply remove it right now, and also be a little bit of disappointed.
Always remember when mobile marketing that certainly not every mobile device coincides as well as hence the web content you build necessities to serve the basic field and also nothing openly specific. For instance: Some people possess slower relationships than others, while others possess smaller sized screen sizes. Be actually covering as well as general.
Make your notifications viral. Text may be extremely quickly as well as simply sent to other people. Yous needs to often inquire your subscribers to invite their buddies if they enjoy your solution. Ensure to consist of opt-in directions. You may be blown away at exactly how rapidly that may make your data bank develop.
Mobile advertisements need a more powerful call to action than regular ads, therefore make sure that you excel at giving this form of material. A lots exclamation factors as well as some words like “have to” and “currently” aren’t going to suffice. You need ahead up along with a wording that is going to encourage people in just a quick sentence or more.
Use QR codes on all of your printing products, from calling card to product packaging. This is actually an excellent method to give people easy access to all the material you want to supply, from cleansing guidelines to alternate usages. You may also have a link to a discount coupon for future purchases, or even a sale page.
To wrap it up, you desire to make certain that certainly not only you are actually obtaining your information out to the appropriate reader yet additionally doing it in such a way that shows respect to your consumers. Ideally this article delivered plenty of information to aid you with your mobile marketing planning.
Business Professionals Applications
In today’s business world, you need to be callous as well as frequently making note of the changing financial setting you remain in. Among the best techniques to accomplish this is actually possess a gadget that enables you to correctly handle your expenses along with take note of how your amount of money is actually being devoted. If you possess an Apple iPhone, than you likely have a lifestyle that needs information and company. When it involves financial resources, you should be remarkably organized in order to make certain that your amount of money isn’t being actually sprayed. And when you have an apple iphone, you have the ability to incorporate uses to your gadget, that will definitely help coordinate your life. Some of the greatest productivity applications for the apple iphone is actually the JustAddMoney Cost System.
This impressive application not only enables you to keep track of your cash, however likewise you are able to share this details with a multi-user online tracker. This is best for a business that desires to be frequently updated on the economic happenings of the provider. With this function, you are able to update your costs in real-time, through meeting checks, proof of purchases, visa or mastercard acquisitions as well as even just how much cash money you presently have. Due to the fact that you have the capacity to include additional individuals to the expenditure system, you can easily find how much money everyone has actually spent before bring in the next huge purchase.
Some of the coolest components about this application is actually just how it may precisely manage your financial resources, no matter how complicated they are actually. If you are actually operating a business, and also you intend to maintain your selection creating staff members current with all of the economic happenings, than you can do so by creating a make up them. After you have created a profile, you can transmit cash from these accounts, arranging cost types and even develop monetary reports based upon a certain time. This will certainly keep your economic documents extremely coordinated and also understandable.
Likewise, when you have this request, you can easily have real-time updates to just how much loan has been devoted, as well as where. This will definitely save you time in awaiting your examinations to very clear with the banking company, as well as additionally will maintain you from being amazed when you open your credit card invoicing claim.
Another excellent request for the business-minded, as well as those who want to maintain details personal, is the Mobile Code Safe. In today’s globe, it is actually really crucial that you possess a secure spot to keep all of your vulnerable codes, and what is actually a much better location that your cell phone. You consistently possess access to these security passwords, having said that, just you manage to gain this access to the codes. Just how this device works is you make tags for your codes, and after that put the actual password within the app.
After you have done this the security passwords are in fact broken right into your internet browser, which indicates that clear text is going to never ever be actually transferred to the several web servers. Through doing this, this indicates your codes can never be actually hacked as well as you are given with 100% safety as well as protection. If you have numerous passwords to vulnerable locations, or even if you simply desire to keep your online banking code much more protected, you are going to like this use.
Use The Power Of Mobile Marketing For Your Business
One of the worst and most common mistakes that can be made when it comes to mobile marketing is the lack of respect for individuals privacy. This can be extremely intrusive when dealing with personal mobile devices. For more great tips on what to do and not to do with this type of marketing, read on.
Be sure to advertise your mobile marketing options via other communication channels such as social media sites, print campaigns and your web site. With the tremendous volume of mobile applications and trends available to customers, directing them to your mobile options may be the difference between them signing up and not knowing it is an option.
It might be a good idea to send useful links and information instead of promoting your products once in a while. People will get tired of received promotional offers constantly and will unsubscribe from your campaign if they do not need new products. Keep them interested by sending relevant content.
Find a way to get your customer’s phone number. Ask them to sign up for a member’s club or simply give them a sheet to fill in when they buy something at your store. Make them understand that you will be sending them messages about products and discounts in the future.
When creating a QR code for printed advertisements, use a URL shortener to keep the QR code as simple as possible. Simple QR codes are easier to scan. If your potential customer has to attempt to scan a QR code multiple times they might give up, costing you a customer.
Keep setting expectations and keeping yourself safe, legally. After a person opts-in, or even during the process, inform them of how often they can get text messages from you. Also, give them an “opt-out” option if the messages are too frequent or if they want to avoid possible message charges. Always include the line, “standard rates may apply.”
Make sure that your business has a presence on social media websites, and includes links to them on your business website. Social media have their own mobile versions of their websites in addition to mobile apps that have a relationship with them. This is another way for your business to connect with consumers easily.
Be sure that you modify your blog so that it looks great on any type of mobile device. This is imperative if you’re using a blog to communicate with people. Your blog might look okay from the Android, but iPhone might slaughter it. You will need to get to work modifying it before other people are scared away.
Make unsubscribing to your mobile ad simple and easy to improve your image with the customer. As difficult as it may be to make unsubscribing easy, your recipients will view you as a reasonable and worthy merchant whom they can trust. Chances are very good that anyone who unsubscribes was never going to purchase anyway so you save yourself some pointless promotion too!
To wrap it up, you want to make sure that not only you are getting your message out to the right audience but also doing it in a way that shows respect to your customers. Hopefully this article provided plenty of information to help you with your mobile marketing plan.
How To Move Aggressivly Utilizing Your Mobile Marketing
Envision that you possess a shop that has several frequenters, but you find out that a person arbitrary time you have possessed little to no company arrive your technique. You send out a quick voucher giving your faithful clients 15% off and also the feedback is significant. This is possible by means of mobile phone marketing.
Usage QR codes on every one of your print components, from calling card to item packing. This is actually a fantastic means to give people simple accessibility to all the information you desire to give, off cleaning up guidelines to alternative uses. You can easily also possess an associated with a coupon for future acquisitions, or a sale page.
When delivering details using mobile advertising, make sure that you capitalize on this form of media and also cater the information directly to the individual’s passions. This is essential since this is actually a very private type from interaction and you wish to even further thicken the connect between you and also and customer.
Acquire permission before starting to include cell phone numbers to your data bank. Getting consent suggests you have located somebody which is interested in your product or service. If you fail to get consent, you are delivering messages that will likely never even be read. Sending notifications without permission can likewise be actually a fantastic means to spoil your online reputation.
Create your project suitable with all mobile platforms. Your ads need to be actually displayable on all different kinds of smartsphone requests including Android, Blackberry and also the iphone. That would be actually a mistake to not feature on one of these systems given that you would be missing out on marketing to a large portion of consumers.
Attempt to combine your mobile phone advertising and marketing along with the other on-line information that you utilize. If you possess Facebook, Google, or Twitter, make certain your advertising projects are actually integrated with each other and also work appropriately along with all various other promo attempts. Discuss your mobile advertising on every one of your on the internet sources coming from blogging sites to your site.
Do not focus on mobile marketing as your only ways from advertising and marketing. That can be appealing to focus on mobile phone marketing, but remember that this is a single branch of your advertising efforts. Don’t forget to utilize all methods of industrying open to you to build the toughest company that you can.
Produce your sms message interacting and also viral. Of all mobile phone marketing strategies SMS messaging is one of the simplest for an individual to pass onto a buddy. Look at just how you can easily make your text buzzworthy, and also ensure to add a simple quick regulation subscription strategy for those audiences which might possess simply obtained your sms message coming from among their close friends.
When producing a QR code for imprinted advertisements, utilize an URL shortener to maintain the QR code as straightforward as possible. Easy QR codes are actually less complicated to check. If your potential client has to attempt to browse a QR code several times they might give up, costing you a consumer.
Lastly, you crave instantaneous services to your company requirements. Follow the tips offered within this short article, and when implemented appropriately, you are going to happen as close as achievable to achieving this. Proceed and also provide that an effort, and also experience all the perks from mobile phone marketing.
Top Tips To Build Your Mobile Marketing
In the mobile phone globe, that is essential to market your brand name to make sure that you stand out above your competitors. That is where clever mobile marketing comes in helpful. This will certainly assist guests discover and also remember you, which can easily result in even more traffic as well as additional incomes. Observe these tips to create your organisation stand apart over the rest.
Always remember the call to activity. Each of your mobile advertising and marketing efforts need to consist of some concept from exactly what you wish your prospect to do next. Every communication you possess with a consumer or even possible consumer have to possess a reason, therefore ensure you constantly keep that in thoughts. You want them to buy your products, besides.
Produce your campaign compatible along with all mobile phone platforms. Your ads must be displayable on all different types of smartsphone uses featuring Android, Blackberry and the iphone. That will be a blunder to not feature on one of these systems since you would certainly be missing out on advertising and marketing to a significant part of individuals.
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Understanding exactly what resources are accessible to you may imply making more clients familiar with your business! Know the resources applicable to your mobile phone advertising and marketing initiative prior to you start, to maximize the potential from factors like sound, location-awareness and video clip. Have a sound tip from ways to integrate all from this in to your promos.
Create your information virus-like. Text could be quite swiftly as well as simply forwarded to other people. Yous must occasionally inquire your clients to welcome their close friends if they enjoy your solution. Make sure to feature opt-in guidelines. You could be actually surprised at how promptly that may create your data bank increase.
Seek reviews. Feedback off clients about your mobile phone advertising and marketing strategies could let you understand what you are actually doing right and just what you are falling short at. Always remember to note lack from responses at the same time. Evaluate why you might certainly not be speaking with everybody and also take measures to remedy that. Request for reviews frequently as well as your service may just get better.
Create very clear goals for your mobile phone marketing project. You must have a variety of people you want to let know regarding your promotions and a variety of folks you would like to view in your stores or on your internet site. Track your results and consider conforming your initiative if this is certainly not prosperous.
Use committed short code. The may be expensive, but they insure that you maintain your brand name intact. Steer clear of discussed quick codes if you are a larger firm. Certainly not simply considering that you desire individuals to acknowledge your very own regulation, however there might be actually some legal effects if the various other company discussing the same code misuses the device.
If you actually desire to transform purchases with mobile advertising, work hard to earn exploring your internet site a pleasant knowledge for individuals. Due to the fact that most mobile phone users are actually on-the-go individuals, they are actually extra willing to rapidly check out a number of websites compared to Personal Computer consumers are. Give them a need to linger.
As you could see from the previous checklist of pointers, mobile phone advertising and marketing may truly make a distinction in the toughness of your service’s existence. This takes a lot of work, a ton of media and also tons of determination. Yet, it is all worth it eventually to have an effective business campaign.
Great Mobile Advertising And Marketing Guidance To Build Up Your Organisation
Taking a step into the astounding as well as intricate property from mobile advertising for the primary time might really feel a tad little challenging, but by keeping the beneficial recommendations listed below in thoughts, you will definitely very soon find your own self industrying on par along with a few of the greatest marketers in the field.
Knowing what your competitions are actually carrying out, does not suggest that you ought to copy the important things that they have actually done. You are actually to use the gathered information that can help you determine points that operate and also things that do not operate, in order that you can establish your program efficiently as well as save you the experimentation that they had to go by means of.
Supply instant perks. Along with mobile advertising you can easily provide your clients just what they really want, without any problems. Having a problem can easily make traits drop their market value or even need. Folks are going to participate in your advertising project wishing to acquire the guaranteed reward. The quicker they get the incentive, the happier they will be.
Make certain to alarm your customers from any kind of expenses, even those that you typically aren’t billing. If there are basic fees applied to their cell phone bill coming from the supplier because of your information or maybe if you are actually charging a small charge for the solution you are supplying, you should consider that details to your subscribers immediately to make sure there are actually no lawful circumstances later on.
To enhance your sales, decide on call-to-actions that are strategically enhanced for the mobile phone expertise. Standard call-to-actions, like driving visitors to internet kinds and non-optimized pages can be extremely cumbersome in a mobile phone atmosphere. Instead, make an effort utilizing call-to-actions that match the much smaller screen like click-to-call or just booking a consultation opportunity.
Make certain that your firm as well as company are actually promptly recognizable from the beginning of a mobile phone marketing information. If your buyers need to read though the whole entire content to figure out what business that is actually off, they will certainly be actually upset and also possibly find this as a shifty advertising maneuver.
Make sure to earn your e-mails user friendly for cellular phones. Along with the surge from smart phone use, it is more crucial in comparison to ever to make sure that mobile customers can easily view the details on your information. See to it that the subject line is short which the essential relevant information is actually main as well as center.
Compatibility is actually crucial. When starting a mobile advertising campaign this is actually necessary that it is going to present appropriately no matter which device your client is using. There are loyal users from every mobile platform as well as focusing on only one tool restrictions your client bottom. At the very minimal that should be readable on the 3 most significant tools: Blackberry, iPhone, and Android.
Wordy ads are going to be closed before the information has gotten across. Stick to short, punchy ad notifications that will definitely inspire necessity in your clients. Numerous customers are going to look for a means to finalize the ad unless you nab them rapidly. Develop that seriousness and also give a phone call to action that creates customers.
So, after reading as well as using the useful pointers listed above, you must feel a little bit a lot more confident in the land from mobile marketing. You possess the tools; it is actually opportunity to use them. You should experience equipped as well as ready to begin your mobile phone advertising and marketing quest to aid much better promote your organisation.
How You Can Generate Cash In Mobile Advertising
Searching the web for guidance involving mobile advertising has actually not shown to become fruitful up to this factor. There might be plenty of web content available, but nothing you could take advantage of. Provide this article a try out and you will more than happy that you carried out.
Maintain messages small. Remember, within this fast paced planet that cellular phones are actually now an aspect of, briefer is a lot better. That has a lot less opportunity to review a direct, short notification in comparison to that does to read a prolonged charm for business. Maintain your communication straight and concise in order that individuals actually read what you deliver all of them.
Produce folks which joined to your mobile phone project unique. Deliver them markdowns as well as supplies that are going to be accessible to this team merely. This will promote all of them to maintain opening your notifications, and maybe attract brand-new folks towards your mobile phone advertising and marketing initiative. See to it these special offers relate to the rate of interests from the group you are actually targeting.
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Along with today’s technological grow older there are even more folks on their mobile phones than ever. So a great way to market is with mobile advertising and marketing at all, shape, or even kind. Teach on your own about exactly what you can do to market through the phone; think of uses that folks would certainly prefer or even require, and just before you understand this excellence should observe.
Make certain that you change your blog so that it looks great on any sort of kind of smart phone. This is actually essential if you’re using a blogging site to interact with people. Your blog might appear ok coming from the Android, yet iPhone may massacre this. You are going to have to get to function modifying this prior to other people are actually frightened.
Do certainly not send information out at odd hours. Keep the information limited to regular organisation hrs in the location where you are actually sending all of them. Carry out certainly not deliver any type of out on Sundays or even on huge holiday seasons. This will allow your customers to understand that you appreciate their opportunity and ideas.
A valuable mobile phone advertising pointer is actually to consistently give users a small incentive or even reward for joining your mobile amount checklist. Through giving a token from your gratefulness, you will be able to obtain a majority of willing attendees for your attention project, as well as will build invaluable a good reputation as well as company support.
When undertaking a mobile phone advertising campaign remember that many people seek services in their area. Feature keyword phrases in your initiative that let’s a potential consumer know your local service place and after that target the biggest audience possible.
Make use of animations to get your message out. Mixed media Texting Service works like a slide series and also are actually easy to set up. The animations may be just about anything from anime numbers to cartoon images. Seeing an Interactive media Messaging computer animation is like browsing a publication as well as will definitely carry satisfaction to your consumers.
Finally, you could have really felt as though you have actually checked out every resource for info on mobile phone advertising. However, the pro recommendations provided here can only guide you in the correct path if utilized as directed. Beginning utilizing this today as well as you will be glad you took the time to discover.
Interesting And Also Innovating Concepts For Mobile Advertising And Marketing Campaigns
One extremely distinct characteristic from most kinds of mobile advertising and marketing is actually that this is actually normally started by client as well as this is their selection to continue to acquire your advertising attempts. Not only is this wonderful for business, but this is a terrific means to evaluate how properly your advertising efforts are functioning. Even more helpful details is actually consisted of below.
Keep the information you send out quick as well as specific. Lots of people are going to certainly not read a long notification on their mobile phone or tablets. Your information need to promptly discuss the item or even provide you are publicizing. Words your message so that it requires an activity: you should urge individuals to figure out even more about your promotion.
Do not send a notification that does certainly not precisely state who you are actually and just what kind of business you possess. Be sure your mobile project includes your name or even the title from your brand. If you are actually merely beginning a brand-new brand, you must quickly describe exactly what kind if services or products you market.
Bear in mind to link effectively when making use of mobile phones. Do not link to your house site, url to the mobile variation of your internet site to ensure your consumers can easily acquire the whole entire photo. If you perform not possess a mobile version, you really must reach service that and possess one for the mobile users.
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Create your project compatible with all mobile phone systems. Your adds must be displayable on all different types of smartsphone treatments featuring Android, Blackberry as well as the apple iphone. That would be an error to certainly not show on among these platforms since you will be actually missing out on advertising to a big part of users.
Know your hrs. You perform not desire to be messaging customers while they are sleeping or having dinner. Try to steer clear of troubling them abroad or even Sundays, unless this is vital. Your customer carries out certainly not consistently desire to be managing your text messages, therefore make sure you are simply texting at good times.
Allot at the very least 1 day a month that is actually totally committed to watching your stats and the effectiveness of your initiative if you desire to adjust adequately as you accompany. You will possibly be actually much better off performing this every 2 weeks, once a month is most likely a lot more reasonable for active online marketers.
Although sluggish to the start, mobile marketing is actually a great method to take customers to your products. Thus perform not panic. That only takes a bit longer to get the leave of an on-the-go user considering that they don’t normally comply with web links all day long.
Update those that opt-in to mobile phone advertising and marketing messages simply the amount of notifications they can easily count on to obtain daily. This is actually the best method to make sure that you typically aren’t receiving problems in the future due to excessive information too frequently. You desire to make certain that those you are sending out mobile phone information to become entirely informed.
To conclude, mobile marketing is excellent during that you can truly concentrate and deal with your audience in manner ins which are actually just unavailable in other forms of marketing. In the very best scenario, you will have the capacity to have the insight off this write-up and utilize this to define the most ideal advertising and marketing planning that you can.
Strong Advice To Include Mobile Marketing Into Your Service
Could mobile marketing be the next excellent interrupt your company promo? You could find a terrific collection of skill-sets as well as tactics to exert in your mobile advertising and marketing attempts, yet you intend to stop 1st and also take note from these wonderful measures that are actually mosting likely to ensure your results in the strategy.
Usage QR codes on each one of your printing materials, from calling cards to product packing. This is actually a terrific means to give individuals fast accessibility to all the content you want to offer, off cleaning directions to alternating uses. You may even have an associated with a promo code for future investments, or even a purchase web page.
Compatibility is actually vital. When starting a mobile advertising initiative that is essential that it will certainly present appropriately regardless of which unit your customer is actually using. There are loyal consumers of every mobile phone system and concentrating on only one unit restrictions your customer foundation. At the extremely minimum it ought to be shareable on the 3 most significant devices: Blackberry, apple iphone, as well as Android.
Try to gather as a lot advertising information concerning your desired mobile campaign recipients as achievable, to make sure that you can easily target their yearns for as well as needs. This is a terrific way to guarantee that the campaign that is heading out is one thing that the recipient in fact desires to read. If you perform this will definitely will get much fewer ‘Cease’ demands.
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Make the effort had to find out exactly how social networks functions, and how mobile advertising and marketing works straight together with it. You must do your study or remove the understanding from those that currently have it. Tap the services of someone if you need to and that will definitely repay over time.
Try to compose an initiative post for mobile phone advertising and marketing that is understandable, straight relevant, and also does not consist of YELLING THROUGH ALL OF LIMITS! Just make use of all hats for a phone call to activity. Likewise stay away from over abbreviating your sentences or even you’ll end up along with copy that appears amateurish and unprofessional.
Make Use Of a Mixed Media Texting Solution to connect with your customers. If you are actually unclear if your consumers can easily receive a Multimedia Texting, inquire if their phones may take photographes if they say yes, they may acquire a Mixed media Texting. Making use of a MMS will certainly permit you to send out video recording notifications to you clients.
Make use of excellent quality brief codes in your mobile phone advertising efforts! This are going to make sure that you generate your very own brand name of the brief code you utilize, and you will not be showing one more firm that could quickly use the device abusively, causing you concerns in the end. You will definitely experience a higher price, but that is actually the cost from doing mobile phone advertising properly.
You must research the habits of the consumers you connect with through mobile advertising and marketing as well as adapt your communications and also special deals to their demands. Alleviate all of them as an unique subset from your client foundation and also find out all that you can easily around their purchasing habits. The offers you send out to cellphone should have an exclusive entice your mobile phone customers.
If you are terrified from tackling mobile phone marketing given that this is actually brand new, you don’t have to stress. There are actually countless individuals much like you that have actually located mobile phone marketing to be pretty successful along with the correct techniques in location. Put in the time to read these recommendations and also provide on your own a running start.
Apple’s 2007: That Was the Year That Was
The biggest Apple story for 2007 is the phenomenal number of great products it released. OK, perhaps not every product was great. However, they were all still exciting and generated significant buzz. What other company can say that?
Here’s my look back at Apple’s year. I offer my brief assessment of each new product — with the benefit of end-of-year hindsight.
iPhone. The invention of the year. The gadget of the year. The you-name-it of the year. Could this product possibly live up to all this hype? Yes. Definitely.
Of course, it is not perfect. Where is voice dialing and built-in GPS, for starters? I am already salivating over the expected 3G iPhone 2.0 coming in 2008.
However, the 1.0 version is still as close to an out-of-the-park home run as anyone could wish for. For my money, it’s the most groundbreaking product Apple has created since the original Mac in 1984. It’s already hard for me to imagine how I managed without one. Whether I am looking up a location in Maps, checking movie times in Safari, listening to my voicemail with the incredible ease of its visual interface, sending a quick e-mail message, enjoying music (which I do more often now that I always have an iPod with me), or playing one of the games I added after hacking the device, it seems that I am always using my iPhone for something.
Mac OS X 10.5 Leopard. A mixed bag. Yes, it has some intriguing new features. I am especially fond of screen sharing and Back to My Mac. Time Machine is also a plus.
However, the more I use Leopard, the more I find that it actually offers very little in the way of “must have” features. Indeed, if I was forced to revert to Tiger tomorrow, I wouldn’t object. Actually, I would welcome a return to the Dock in Tiger (with its hierarchical folder menus) or the firewall in Tiger (with its ability to turn individual ports on and off). Then there are the too-numerous startup and login problems in Leopard (see my recent MacFixIt column for exactly what I mean here). I have the sense that, with all the other stuff Apple had going on in 2007, Leopard was not given the attention it needed. It may take until around version 10.5.3 before Leopard is truly a “finished” product.
Apple TV. I own one and I enjoy it. I have it connected to my home theater system in my living room. However, my major use of it is for playing music, not video. For streaming music from iTunes, it is a far better choice than the AirTunes component of an AirPort Express — because Apple TV offers a video interface and remote control. Even better, by syncing files to the Apple TV’s hard drive, you can play music without having to be connected to a Mac at all.
For Apple TV to live up to its name and be really useful as a “TV,” it needs a significant upgrade. An obvious starting point would be some sort of DVR-like capability.
AirPort Extreme. If you are thinking of upgrading to a new AirPort Extreme Base Station for the speed boost of the 802.11n network, you probably shouldn’t bother. In particular, if you use your WiFi network just for connecting to the Internet, your Internet speed is a bottleneck that will prevent you from seeing any overall speed gain as compared to 802.11g. Actually, the speed result can be even worse than no gain at all (as I detailed in the MacFixIt column months ago), due to problems with signal strength specific to “n” networks.
Still, the ability to add a networked hard drive to the Extreme is a plus. Of course, if you have no wireless router at all, the AirPort Extreme would make a worthwhile purchase.
iPod touch. I have done an almost 180 degree turn here since the initial release of the iPod touch. My first reaction was: Great! Here is the iPhone-less iPhone that users have been clamoring for. Now you can have the iPhone’s touchscreen interface without having to pay for a two-year phone contract.
My more recent reaction, however, is closer to “What’s the point?” I know I am showing my iPhone bias here but … the iPod touch does so much less than the iPhone that I keep feeling the touch is just a crippled iPhone. For US$100 more in initial cost, you can have an iPhone with the same 8 GB of memory, all of its added features and save yourself having to carry around a second device as an iPod. If you are willing to go with AT&T (NYSE: T) as your mobile phone carrier, the iPhone is the way to go.
New Nano, New Life
iPod nano. The new nano is a worthy successor to the previous generation nano. I was especially glad to see that it now plays video, even though I suspect most users will not be watching much video on it. On the downside, I am not a fan of the redesigned “fatter” shape.
iLife ’08. I still have mixed feelings about iMovie. It is definitely easier to make a quick movie now, but I miss the timeline controls that I now need to upgrade to Final Cut Express to get.
For iPhoto, its biggest new feature is Events. Personally, I don’t have much use for it. Indeed, it sometimes gets in my way, creating events automatically that I would prefer not be created.
The improvements in GarageBand are cool. I had fun with Magic GarageBand. The ability to easily make multiple takes of a recording is definitely helpful.
Overall, iLife ’08, a bit similar to Leopard, is a worthwhile but not essential upgrade. Still, if you are upgrading to Leopard, you’ll probably want to upgrade here as well. Of course, if you buy a new Mac, you get the new iLife included.
iWork ’08. Numbers gives iWork a spreadsheet, and it’s an excellent one, with Apple’s expected attention to visual appearance and interface details. Pages and Keynote have been nicely upgraded as well. The tracking feature in Pages is an especially big plus; animations in Keynote provide some fun new options. iWork ’08 may not be ready to replace Office for most users, but it keeps getting better with each new version. If you don’t absolutely need Office, iWork ’08 is a great alternative.
Those Mac ads. Finally, a word about those “I’m a Mac; I’m a PC” ads. Some may find them a bit irritating. Some may claim they overstate the advantages of a Mac. Some may feel they have begun to wear out their welcome. Not me. I still find them to be one of Apple’s best ever ad campaigns. I enjoy each new batch. I especially got a kick out of the special one that opened the WWDC this year (you can still see it here).
If nothing else, the ads are a fun way to feel good about the Mac, and why not? It’s been a great year for the Mac and all the rest of Apple. As I said at the outset, even if not every product was a complete success, you still have to be impressed by the sheer number of worthy products Apple put out. It’s hard to imagine Apple topping itself in 2008, but we’ll soon begin to see. Macworld Expo is just around the corner.